The Sani Sisters Present: Seerat Saini
By Praveena Somasundaram
Working in both a corporate tech job and as a beauty and lifestyle blogger, Seerat Saini wears many (fashionable) hats. She spoke with Sani’s co-founders, Niki and Ritika Shamdasani, for a “Sani Sisters Present” session about her job at Facebook, life as a blogger and her work on the @browngirlmemes Instagram page.
Originally from Newport Beach in California, Saini’s dream was to be in New York. She started college at NYU, intending to transfer into the Stern School of Business.
The Stern GPA cutoff was a 3.7, and Saini had a 3.67. She then applied to the Marshall Business School of the University of Southern California and switched coasts to pursue business.
“I think it’s important that we share our failures because, again, everything that I’ve since then has been a direct impact of that decision,” Saini said.
After finishing college, she worked at different tech companies. Saini has now been at Facebook, which is her third job in a tech company, for six months.
At Facebook, she works the typical hours starting at 9am. After this, she continues work on content and editing and collabs for her blog. Saini said she’s still finding the right balance between her corporate and blogging work.
“I do it because I love it,” Saini said. “There’s no other reason why I would do it.”
As a blogger, she focuses on fashion, beauty and wellness. She takes fashion inspiration from the 90s and often recycles her mother’s old pieces.
“If it’s good quality, hold on to it because everything comes back in one way or another and you can always take an older piece and upcycle it yourself,” Saini said.
Saini also co-founded the @browngirlmemes Instagram page with Sanjana Nagesh of @browngirlgang and Zoe Harveen Kaur of @zhkdesigns. They envisioned creating a meme page that was centric to South Asian women.
“We want something that’s going to be funny, empowering, by brown women, for brown women,” she said.
In both the tech field and blogging world, Saini has been involved with feminism and social activism, but said there is still work to be done.
“I think that the conversation has changed so much in the last five years and there’s a long way to go,” she said.
Saini encouraged anyone thinking about starting new endeavors to pursue them despite what others may think.
“Go for it,” Saini said. “At the end of the day, you have to do what’s going to fulfill you.”
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